Foxes will be wearing Puma

City have announced their new kit manufacturer for the next three years, and it will be Puma…

City join a growing number of clubs in Puma kit including Newcastle and Reading and Leicester City Chief Executive Officer Susan Whelan commented: “It is with great pride that we announce our fantastic new partnership with PUMA, whose reputation as an industry leader strengthens every item bearing their world-famous brand. Worn with pride by players and supporters alike, our first team kits are one of the biggest parts of our identity as a Football Club, so to have a renowned partner like PUMA alongside us in their development is a hugely exciting prospect. This news will generate a lot of anticipation among our supporters, who can look forward to seeing an excellent PUMA range in the City Fanstore from the end of July.”

We at The Fox are still hoping to see City in Umbro or Adidas one day, but after a run of no-mark labels like JJB, Jako, Joma and Burrda in recent years Puma is definitely a step in the right direction…

In 1924 the Gebrüder Dassler Schuhfabrik company was formed by brothers Adolf and Rudolf Dassler, who both joined the Nazi Party.
A growing rift between the brothers reached a breaking point during an Allied bomb attack in 1943.  Adi and his wife climbed into a bomb shelter that Rudolf and his family were already in. “Here are the bloody bastards again,” Adi said, apparently referring to the Allied war planes, but Rudolf was convinced his brother meant him and his family.
When Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, he was convinced that his brother had turned him in. The relationship between the brothers deteriorated until the two agreed to split in 1948, forming two separate companies, Adidas and Puma.
The town of Herzogenaurach was permanently divided into Adidas and Puma and the brothers never made up. Today they are buried in the same cemetery, but as far apart as possible…
Don’t forget to check out our sister blog: ‘Got, Not Got’


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